The is the Last Straw
An E-commerce built website with branding, logo design and photography provided
For their E-commerce site, we opted for a simple yet retro two-page website design, perfect for an audience that enjoys 'cheeky cocktails.' The website features vibrant imagery and dynamic typography to create an engaging atmosphere. All the photography was set up and taken by me, collaborating closely with the client to showcase their skills in crafting colorful and interesting cocktails.
Working with 'This Is The Last Straw' kicked off with crafting their logo, inspired by stand-up comedy show logos such as the Comedy Roadshow, perfectly aligning with the company's playful vibe.
Our collaboration commenced at a opportune moment, coinciding with the plastic straw ban. We revamped their website with fresh content and utilised the client's expertise in cocktail mixing to capture stunning new photography coordinated, captured and edited by myself.
For their E-commerce site, we opted for a simple yet retro two-page website design, perfect for an audience that enjoys 'cheeky cocktails.' The website features vibrant imagery and dynamic typography to create an engaging atmosphere. All the photography was set up and taken by me, collaborating closely with the client to showcase their skills in crafting colorful and interesting cocktails.
The fully functional e-commerce website seamlessly integrates with Instagram, enabling the client to effortlessly manage inventory, sales, and discounts. Utilising Instagram's product posting features enhances product visibility and drives web sales. With Squarespace's intuitive platform and convenient payment options like Apple Pay and Stripe, the website ensures a smooth shopping experience for customers.
For this project, the client opted for a subscription above the 'Business' level, choosing the ‘Basic Commerce’ package. With my Circle Member discount applied, the first-year payment tottaled £264.96, amounting to just £22.08 per month. This decision was guided by the promising interest garnered from the landing page, indicating strong potential sales upon launch.
Opting for the Basic Commerce package provided additional benefits, including the removal of additional fees on card transactions and allowing the client to retain a greater percentage of profits from web sales. Moreover, access to analytics facilitated targeted audience refinement for paid marketing efforts. Additionally, the package enabled seamless integration between Instagram product tagging and web sales, ensuring a frictionless purchase experience for customers.
If you're considering launching an online shop to sell products, Squarespace offers an excellent platform for small businesses and startups. With its user-friendly interface, you can easily update and manage stock, apply discounts, and handle refunds with ease. Additionally, Squarespace provides integrated app solutions to help bring your artwork and designs to life on canvas, t-shirts, mugs, and more.
If you're interested in building a website and want to explore expenses and costs, feel free to reach out to me! I'm here to help you navigate the process and create a successful online presence for your business.